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April 5, 2022 - ��ɫTV announces its on-campus arena, BB&T Arena, is changing its name to Truist Arena, effective immediately. The name change reflects the merger between BB&T and SunTrust, with the new company branding itself as Truist. 

Changes to outdoor and indoor signage are underway at Truist Arena. Fans and patrons will see new Truist Arena branding around the arena when the Norse basketball teams return to the court in the fall. 

“We’re proud of our relationship with ��ɫTV and grateful for the opportunity to partner with them to create a space—a premier sports and entertainment venue—for fans to make lasting memories,” said Joe Smith, head of sponsorship and regional marketing at Truist. “We look forward to engaging with fans in meaningful ways at Truist Arena.” 

This is the second name change in the arena’s history. The arena was originally known as The Bank of Kentucky Center when it opened in 2008. Following the buyout of The Bank of Kentucky by BB&T, the arena rebranded as BB&T Arena in 2015. 

Since opening in 2008, Truist Arena has hosted legendary comedy and musical acts, including Carrie Underwood, Bob Dylan, Old Dominion, for KING & COUNTRY, Jeff Dunham, and Miranda Lambert. Truist Arena is also home to the ��ɫTV Norse men’s and women’s basketball teams.

About Truist: Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Formed by a historic merger of equals, Truist has leading market share in many high-growth markets in the country. The company offers a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending; and wealth management. Headquartered in Charlotte, North Carolina, Truist is a top 10 U.S. commercial bank with total assets of $541 billion as of December 31, 2021. Truist Bank, Member FDIC. Learn more at Truist.com.

About ASM Global: ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centres, and performing arts venues. For more information, please visit